The person behind the plan
Not an agency.
A contractor who learned marketing.
Marc Cerutti spent 29 years inside the trades before building Service Brand Engine. Not studying them. Not consulting from the outside. Actually working in them, running crews, training reps, knocking doors, and turning angry customers into loyal ones.
29
Years inside the trades
$18M+
In residential home service sales
50+
Businesses helped
"A great reputation only works when people can find you."
1995
First business built in NW Indiana
3
Multi-million dollar companies grown
50+
Contractor websites live and ranking
AL
Based in Cullman, rooted in Huntsville
The story
Built from the ground up. Literally.
1995
Where it started. NW Indiana, age 22.
No playbook. No social media. No Google. Marc launched his first service business and learned the fundamentals that still apply today. You won by having the strongest referral network, the best ground game, and the willingness to outwork everyone else. The tools have changed. Those fundamentals have not.
2000
Learning how real growth happens.
Marc moved into sales and leadership roles inside larger service organizations, gaining experience in customer acquisition, team development, sales management, and operational systems. A front-row seat to what separates businesses that scale from businesses that stall. Repeatable processes, accountability, training, and strong leadership. That foundation has shaped everything since.
2003
Alabama. Home base.
After relocating to Alabama, Marc spent the next two decades immersed in the home service industry. The Huntsville area became home base. The work extended throughout the region, covering customer acquisition, retention, operations, and field execution across multiple service industries. The focus was always the same: help service businesses grow while improving the customer experience.
2007 to 2023
Helping build multi-million dollar service companies.
Over sixteen years, Marc played key roles in the growth of multiple home service companies across the Southeast, helping generate more than $18 million in service sales. Not from a corporate office. In the field, sitting at kitchen tables, meeting customers face to face, training employees, handling cancellations, solving problems. The kind of experience that only comes from actually doing the work alongside the people running the business.
2013 to 2023
Building and growing a service franchise.
While continuing work in the home service industry, Marc helped build and grow a residential service franchise serving customers throughout the USA. Over a decade, the company expanded its customer base, refined its systems, and established strong local presence before being acquired by a larger organization. The lesson: sustainable growth comes from consistent execution, strong systems, and doing the little things well, not one big idea.
Along the way
Understanding what business owners actually face.
Nearly three decades working inside and alongside home service businesses of all sizes. Hiring employees. Training teams. Keeping schedules full. Retaining customers. Managing complaints. Generating leads. Building systems. Growing without losing control. These are not talking points. They are experiences. And they provide a perspective most marketing agencies simply do not have.
2024 to present
Service Brand Engine. Built to help contractors win.
Service Brand Engine was founded to combine nearly 30 years of real-world home service experience with modern marketing strategy. Today Marc helps contractors and service businesses improve visibility, strengthen their brands, generate qualified leads, and build marketing systems designed for long-term growth. Because great marketing is not about chasing trends. It is about putting proven business fundamentals to work using today's tools.
What this means for you
When you work with Service Brand Engine, you are not getting a marketer who read about your industry.
📩
Door hangers that actually convertWe have run these campaigns. We know which neighborhoods, which timing, and which offer makes the phone ring.
★
Review requests that workNot generic follow-up emails. Real strategies that get real customers to leave detailed, location-specific reviews that move rankings.
📈
Sales systems with teethReferral programs, seasonal discounts, cancel retention scripts. Built from experience, not guesswork.
📍
Local SEO that understands service areasWe know how turf, pest, and home service companies actually map their routes. That shapes how we build your local presence.
📱
A partner, not a vendorEvery call with Marc is with Marc. Not a junior account manager. Not a ticket system. The person who built your strategy is the person you talk to.
Credentials
What 29 years actually builds
Not certifications. Not courses. Actual experience running, building, and growing trade businesses from the inside.
Home service operations, inside and out
Nearly three decades working across sales, marketing, operations, technician training, and customer retention in home service businesses of all sizes. Not as a consultant. As someone who did the work.
$18 million in service sales
Helped generate more than $18 million in home service sales across a career spent in the field, at kitchen tables, and alongside the business owners, managers, and technicians doing the work every day.
Ground game specialist
Door hangers, yard signs, postcards, referral programs, and seasonal campaigns built to help fill schedules. Not strategy borrowed from a textbook. Campaigns built and run in real markets.
Franchise growth and acquisition
Helped build and grow a residential service franchise over a decade, expanding its customer base, refining its systems, and establishing strong local market presence before it was acquired by a larger organization.
50+ contractor websites live
Since 2024, Service Brand Engine has built and launched over 50 contractor websites across multiple trades and markets. Many are supported with ongoing local SEO and marketing.
BNI member, North Alabama
Active member of BNI North Alabama. Built on referrals, relationships, and community. The same philosophy that drove success in the trades drives the approach to every client partnership today. View Marc's BNI profile →
How we work
The principles that run everything
These are not company values written on a wall. They are the things that actually guide how we work with every client.
🏠
You own everything we build
Your website, your content, your accounts, your data. All of it is yours from day one. We have seen too many contractors held hostage by vendors who claim ownership of assets built on the client's dime. That is not us.
📈
Results are the only metric that matters
Impressions, clicks, and rankings are signals. Booked jobs and inbound calls are results. Every report we deliver is tied to what actually moved the business, not what looked good on a dashboard.
🤝
Honest about what digital can and cannot do
Digital marketing amplifies a real business. It does not replace one. We are upfront about this with every client because the contractors who get the best results are the ones who show up, get reviews, and build their reputation in the real world alongside the digital work.
🔒
Month to month. Always.
No annual contracts. No cancellation fees. No gotchas. We keep clients because the results make staying the easy decision, not because we trap them. That model keeps us accountable in a way a 12-month contract never could.
The work
50+ contractor websites live and ranking
Real businesses across Alabama, Tennessee, and Texas. Every site below is live, contractor-owned, and actively being marketed. Hover each card to see the mobile view.
Hover any card to see the mobile view · All sites are live and contractor-owned
Straight talk
The contractors I work best with
Not every contractor is the right fit for what we do. The ones who get the best results share a few things in common.
✅
They do great work and their customers know itWe can build the platform but the reputation has to be real. If the work is not there, the marketing will not save it.
✅
They ask every customer for a reviewOne of the highest-leverage habits in local SEO. The contractors who do this consistently tend to build local visibility and trust faster.
✅
They take photos on the jobReal project photos from real jobs. Not stock images. This fuels GBP posts, the website, and social media in ways that nothing else can replace.
✅
They are building something, not just survivingThe mindset matters. The contractors who treat marketing as an investment rather than an expense see compounding returns over time.
In Marc's words
"The contractors I work with are not looking for a magic fix. They are looking for someone who gets it. Someone who knows what it costs to send a truck out, what a slow week does to your mindset, and what a full schedule means for your family. That is the only perspective I bring to this. I have lived it."
Marc Cerutti
Founder, Service Brand Engine · Cullman, AL